Social Media Manager II- Customer Engagement Strategy & Activation ID-1956
Job Description
Social Media Manager II- Customer Engagement Strategy & Activation
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Job ID
10081195
Location
Celebration, Florida, United States
Business
Disney Parks, Experiences and Products
Date posted
Feb. 27, 2024
Job Summary:
About the Role & Team
Disney Experiences’ in-house Trading Desk is looking for Social Media Manager II – Customer Engagement Strategy & Activation. Reporting to the Manager, Social Media Strategy & Activation you will lead our Disney Store business for paid social media.
Our team directly manages paid and organic social media in several ad manager platforms including Meta, TikTok, Pinterest, Snapchat, YouTube, X, LinkedIn and Sprinklr (for organic).
What You Will Do
In this role you will be responsible for paid social campaign management activities such as overseeing campaign strategy, media budget management, campaign implementation, QA, ongoing optimization, creating slides for client decks and performance insights reporting.
You will have extensive prior experience with paid social buying, campaign management, and data analysis. You will also have some familiarity with online trafficking and tracking via ad servers and digital analytics tools. An ideal candidate will have prior experience building and driving paid social strategies to support eCommerce goals of traffic and revenue.
Lead paid social ecommerce strategy for Disney Store’s direct-to-consumer retail and drive this forward through innovation.
Provide strategic input and guidance to best achieve client goals.
Implement, manage, and optimize paid social advertising campaigns that achieve the business’s traffic and revenue goals.
Ensure proper campaign setup to track properly in Adobe SiteCatalyst and paid social buying platforms– YouTube, Meta, Snapchat, TikTok, X, and Pinterest.
Create strategy proposals for new campaigns or account structures based on objectives provided by strategy partners.
Work with our teams to identify and design (or use 3rd party) tools to improve efficiency.
Partner across teams, organizations, and companies (media partners and agency) to improve overall technical setup and inter-departmental workflow.
Present campaign performance and insights to key team members, using your expertise to provide actionable findings and recommendations for future campaigns.
Identify and implement new testing opportunities to evolve BAU campaigns, or first-to-market alpha/beta tests that promote innovation.
Required Qualifications & Skills
5 to 7+ years digital marketing with ecommerce experience, and extensive experience with social media advertising platforms and related tools.
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Understanding of online/offline data including its use in the digital and social space.
Strong grasp on analytics, measurement, and proper test structures to help coach team on their advanced analysis and testing.
Familiarity and ability to enhance team’s use of work management platforms such as Workfront, JIRA, Smartsheet, etc.
Comfort with high level of autonomy.
Can distill very technical details into understandable simple terms that motivate action through aligned values and goals.
Education
Four-year college degree or equivalent work experience. Any Marketing, Business, Social Media, Analytics, or Statistics degree/background is a plus.
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide.
